I design digital experiences that simplify complexity and improve how people understand and use services.

An Post — Track & Trace

Rebuilt Ireland's national parcel tracking tool around the one question it wasn't answering: what happens next? Replaced 12 opaque status codes with a delivery timeline that tells people what to do, not just where their parcel is.

Weekly usage

+33%

Support contacts

−10%

Account sign-ups

+6%

An Post — Login Exploration

Explored where mandatory login could increase account sign-ups without hurting conversion. Recommended against mandatory login in checkout — and identified Track & Trace as the stronger, lower-risk opportunity.

An Post — Digital Stamp

A feature request for multi-buy postage exposed deeper navigation and usability issues. Made the case to fix the foundation first — then introduced the new feature into an experience that could actually support it.

An Post — Accessible Form Fields

A systematic audit of the An Post design system found accessibility gaps in every form component. Rebuilt 12 components to WCAG AA standard, used Claude to handle criteria mapping and error copy at scale, and made accessibility a property of the system — not a per-screen checklist.

Components meeting WCAG AA

100%

Components rebuilt

12

This Portfolio — Built with Claude

The portfolio you're reading was designed and built entirely through conversation with Claude. No code written by hand. A live demonstration of the AI-assisted design workflow described throughout this work.

Lines of code written by hand

~0

Case studies written with Claude

5

Current Health — Connected Health App

Designed the product experience for a mobile app connecting users to medical devices at home. The hard problem was that users ranged from highly confident to first-time smartphone owners — and the product had to work safely for both.

Daily active users

+10%

Accessibility benchmark

Established

RBS — eQ Mobile Banking

Designed a mobile authorisation tool for RBS business banking — giving account managers the ability to approve payment batches on the go. The challenge was translating a complex desktop workflow into a high-stakes mobile interaction that worked under real-world conditions.

Batches approved

8,000

Engagement

3×

Authoriser adoption

+5%